Beauty beautiful makeup sprint IPO buyout controversial distribution model ricky lee neely

Beauty beautiful makeup sprint IPO buyout distribution model controversial hot column capital flows thousands of thousands of stocks the latest Rating Rating diagnosis simulated trading client sina finance App: Live on-line blogger to tutor Jiepan listen to expert selection on Tournament Lin shares Niugu / reporter Huang Qun, editor of the Ze source Lancome, Sulwhasoo, Biotherm…… The popular international brand Tmall flagship store to sell beauty products has been recognized as the official direct sale buyers. However, since the "double eleven", there are careful buyers found hidden in these big behind is called the "beauty beautiful makeup" company. What is the relationship between the cosmetics company and these international brands? The so-called Tmall flagship store is really official sale? Recently, with the beauty beautiful makeup IPO prospectus (pre disclosure) appeared, these problems will probably give the answer. The performance of the rapid growth of the disclosure of the Commission pre disclosure materials show the beauty beautiful makeup intends to issue 40 million shares, landing the Shanghai Stock Exchange, the total issued share capital increased to 400 million shares. The company intends to raise 300 million yuan for the acquisition of Shanghai en en equity of the brand, brand marketing and operational system construction, information systems upgrades and other projects. Beauty beautiful makeup was founded in 2010, the overall change of Shanghai beauty beautiful makeup cosmetics Limited company to the actual control of a natural person Huang Tao, currently the main business includes cosmetics retail, brand marketing and cosmetics distribution service. As of March 31, 2016, the company has a partnership with Lancome, Avene, Biotherm, Laneige, Shu Uemura, Sulwhasoo, beloved one, Julie Kou 51 cosmetics brand, is one of the authorized number of brand retail network services to the most Tmall beauty platform. 2013, 2014, 2015 and 2016 1-3 months, the company realized main business income of 382 million yuan, 716 million yuan, 1 billion 217 million yuan and 273 million yuan, the annual compound growth rate of 78.54%; net profit was 5 million 96 thousand and 200 yuan, 5 million 682 thousand and 500 yuan, 32 million 712 thousand and 800 yuan and 10 million 902 thousand and 500 yuan, the performance was the explosive growth. Ali currently heavily loaded network, beauty beautiful makeup a total of 13 shareholders, in addition to the actual controller Huang Tao directly holds 37.22%, 19.55% stake in Ali network ranked the second largest shareholder of the foreign shareholders of Crescent Lily holding 9.69% of the shares, the shareholding ratio of more than 5.5% of the shareholders of Shanghai Liren (8.71%), and Asia-Pacific (Milestone are 5.87%), and seven limited partnership share the remaining 13.08% shares. In July 2012, Ali venture capital invested 45 million yuan, won the beauty beautiful makeup of 20% shares, of which 5 million 645 thousand yuan for the new registered capital subscribed, the remaining 39 million 355 thousand yuan for the increase in capital reserve. It is worth mentioning that, for planning overseas listing, beauty beautiful makeup VIE architecture built since 2014, and 201 in the相关的主题文章: